Portfolio

Solstice Cellars – Winery Brand Concept & Digital Design

For this concept, I created a clean, modern homepage design for Solstice Cellars, a boutique winery inspired by nature, golden hour aesthetics, and the warmth of shared experiences. The brand is positioned to appeal to wine lovers who value small-batch craftsmanship and storytelling in every bottle.

This homepage concept includes:

  • A hero section with branded messaging designed to immediately connect with visitors through emotion-driven copy and clear call-to-actions

  • An about section introducing the winery’s philosophy and commitment to capturing the beauty of the land and community

  • A seasonal feature highlight, showcasing a limited-release rosé with rich, sensory-driven product copy to inspire purchase or tasting bookings

This project demonstrates my ability to create brand-aligned website content that is visually compelling, strategically structured, and ready for translation into marketing assets like social media and print collateral.

Buttr – Cookie Brand Concept & Digital Design

For this concept, I developed a warm, flavor-forward homepage for Buttr, a small-batch cookie brand that blends nostalgic comfort with modern simplicity. The brand is designed to appeal to treat lovers who value real ingredients, golden edges, and soft centers that melt with every bite.

This homepage concept includes:

  • A bold hero section with craveable copy, a simple call-to-action, and messaging designed to evoke warmth and indulgence at first glance

  • A short-and-sweet About section that communicates Buttr’s philosophy of small-batch baking, real ingredients, and no shortcuts

  • A feature flavor section highlighting the top four cookies — each one described with cozy, sensory language to invite clicks, cravings, and conversions

  • A “Buttr Buzz’” content update block designed to showcase recent news, events, or social engagement in a playful, brand-aligned format

This project demonstrates my ability to create compelling, conversion-ready web content that combines brand voice, strategic structure, and strong visuals — perfect for marketing across social, email, and retail channels.

Vieve – Skincare Brand & Digital Experience

For this project, I developed a modern homepage concept and visual identity for Vieve, a minimalist skincare brand centered on balance, simplicity, and skin confidence. The brand was designed to appeal to wellness-conscious consumers seeking clean, effective skincare that fits effortlessly into their daily rituals.

The homepage layout showcases a sleek, editorial feel while remaining user-friendly and informative. Key features include:

  • A calming hero section with brand-forward messaging and intuitive call-to-actions

  • An "About" section that introduces the brand’s philosophy around intentional, gentle skincare

  • Highlighted product features with descriptive copy and imagery prompts to support e-commerce goals

The tone across the site emphasizes clarity and calm—mirroring the brand’s commitment to gentle, science-backed formulations.

This concept illustrates my ability to create thoughtful, visually consistent brand experiences that speak to modern consumers while aligning with clean beauty trends and wellness-forward messaging.